What Annoys Real Estate Agents

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Real Estate Agents, like anyone else in the sales profession, have their fair share of job related ‚pet hates‘. Due to the nature of the work where one is dealing with clients who, in most cases, are selling or purchasing the biggest investment of their lives, a lot of emotions are involved. These emotions are often portrayed as indecision, insecurity and ego. Of course an Agent would like their work to be as simple as listing and selling properties and while this is exactly what goes on most of the time, more than most professions, a large portion of an Agent’s best efforts are often wasted. Most Agents work on a commission basis only and can not really afford to waste resources in an effort to please awkward and unreasonable clients, but nevertheless they often do. As someone who has worked in the field for over a decade and from my own perspective I will try to cover some situations that I endured and that Agents continue to endure as a part of their daily work. I would say that the following would rate among some of the most annoying issues that Agents have to face on a daily basis.

Users – These are the home owners in an Agent’s canvassing area that the Agent has spent years building a professional relationship with and given a courtesy call at least once a month for years, who then list and sell their property through another Agency. The Agent may have been called upon to do property assessments (estimating a property’s value by means of market related statistics) for the home owner’s portfolio of properties. The Agent may have been called upon often to offer info and advice on property taxes or property law but then the seller goes and lists and sells through a rookie Agent, new to the area and who has done no more than drop a leaflet in the seller’s post box!

Time Wasters – I recall arriving home late one Sunday afternoon after a camping trip. I had just pulled into the driveway when my mobile phone rang. It was a chap in my neighbourhood who said that he wanted to sell his house urgently, it could not wait, I had to go see him immediately! I quickly unpacked the car, changed and went to see the seller. On arriving there, I saw that he was having a braai (barbeque) and a few beers with some friends. I had printed a valuation report which I presented to him and after a short discussion he signed a Mandate for me to proceed with the sale of his property, despite his girlfriend’s objections. The next morning he called to say that he wanted to change his mind about selling as he did not feel ready yet!

About five weeks later he called once more and with a beer in his left hand he signed a new mandate with me. I placed his property on the market, sat a show house and was able to get him an offer at a value that he originally said that he would agree to. He turned the offer down and said that he would like to take his property off the market until he could get even more for it. Once more I obliged.

When he called me around three months later to sell his house again, I referred him to an Agent in the area who I did not like. I realised that this seller only wanted to sell his house whenever he was drunk!

Staying on the same subject, I would say that buyers who are too relaxed can be very unreasonable. I would say that Agents are let down frequently by prospective buyers who do not make it to appointments to view properties. Often I would call a few sellers to set up the required times for when I could bring my prospective buyer through to view. I would then arrange to meet the buyer at a neutral spot such as at the local service station. After waiting in the hot sun for 15 or 20 minutes I would call the buyer to see where they were and often they had just left the office on the other side of town, in peak hour traffic or had totally ‚forgotten‘ that they had another appointment. A timeous courtesy call to an Agent would make a big difference, but often a relaxed buyer simply does not get around to it. Many a Friday afternoon I would call to see where the buyer was only to be told they had forgotten the appointment while the background noise clearly indicated that they were in a pub.

Other buyers can simply not make up their minds on what they are looking for. An Agent will drive some buyers around to see all twenty of the listings on their books that seem to be within the category of what the buyer is looking for. The buyer will either dislike everything he sees or, even worse, love everything he sees but still not commit to making an offer. Often, after the Agent has spent around four full days driving the prospective buyer around, the buyer will go and buy a property through another Agency that is totally different to what he said he was looking for.

Cheapskates – Buyers who really like a property often want it for next to nothing even though there is value in the property. Despite any advice to make a decent offer, they will make a ridiculous one which is hardly worth putting down in writing but that the Agent is obliged to present to the seller. When the predictable happens and the offer is rejected, then they will counter offer by such a small amount that it would hardly make a difference. When the counter offer is rejected, the average cheapskate (who can afford more) will often ask the Agent to call them if they get another offer and to tell them how much the other offer was for. A decent Agent should not disclose any figures but can say that they received a higher offer. This is usually not good enough for a cheapskate who only wants to offer ten cents more at most and so these buyers are usually not worth pursuing.

Complainers and Bulldozers – I group complainers and Bulldozers together as they are often one and the same. This group usually feels that everyone must jump because they are parting with their cash. They often request to see the property again and then complain about things that they were okay with at the time of signing the Offer to Purchase. All of a sudden they are no longer happy with the colour of the paint in the rooms that they want to use for their children and the rooms must be repainted before they move in because the kids cannot possibly breathe in paint fumes. The re-painting is something that the seller needs to do as they have already offered so much for the property that they could have bought the ten bedroom mansion two blocks down for the same price. Any opposition to such a request is usually met with a threat to cancel the whole deal.

I once had a buyer who wanted investment property, he looked over a small house that I had listed before completing an Offer to Purchase. He said that he would like the back wall by the kitchen repainted. I noted this under ’special conditions‘ on the Offer to Purchase document and thought that this would be covered once accepted by the seller. The seller repainted the back wall and then the buyer asked to see the vacant property once more. On seeing the property for the second time he said that he wanted the whole outside of the house repainted otherwise he would, surprise, surprise… cancel the whole deal. The seller refused to budge and instead of the deal being cancelled the buyer got his Attorney involved and threatened to sue everyone. After two weeks of haggling, the issue was finally resolved when the sellers reluctantly agreed to paint the whole outside of the property.

Nibblers – This is a group that I personally find most stressful. These are buyers that move in and then start to want additional repairs done to add value to their purchase. They go through the property like Sherlock Holmes with his magnifying glass and make four pages of bullet points about everything that is wrong with the house. Everything from the flaking paint on the back window ledge to the chip on the corner of the guest bathroom window pane is noted. They whine and complain about the seller needing to repair everything and if they are paying occupational rent before transfer then they also usually threaten to cancel the whole deal or to stop paying occupational rent.

Lazy Sellers – Some sellers agree to carry out repairs as part of the Sales Agreement. They never do despite numerous reminders. The buyer understandably becomes agitated and the Agent gets caught up in the middle of the whole mess. It often takes prolonged intervention from the Transfer Attorney to resolve the issue.

There you have it, so next time you query your Agent’s commission, bear in mind what they often have to endure. It is hard enough for Agents to get Mandates in the first place and then a lot of sales fall through and Mandates are lost due to issues such as a buyer not being able to secure a home loan.

Immobilienmakler Heidelberg

Makler Heidelberg

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Immobilienmakler Heidelberg

Makler Heidelberg

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Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
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Source by Steve M Egan

What is Limited Agency?

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Most people understand that a Buyers Agent is the agent that represents a buyer through a real estate transaction and the Sellers Agent represents the Seller during the transaction. Often, buyers do not understand exactly what „Limited Agency“ (sometimes referred to as Dual Agency) is and how it will impact their sale or purchase. In Utah, the exact definition of Limited Agency taken directly off a Limited Agency Consent Agreement from Utah Association of REALTORS® reads:

„A Limited Agent represents both seller and buyer in the same transaction and works to assist in negotiating a mutually acceptable transaction. A Limited Agent has fiduciary duties to both seller and buyer. However, those duties are „limited“ because the agent cannot provide to both parties undivided loyalty, full confidentiality and full disclosure of all information known to the agent. For this reason, a Limited Agent must remain neutral in the representation of a seller and buyer, and may not disclose to either party information likely to weaken the bargaining position of the other; such as, the highest price the buyer will pay or the lowest price the seller will accept. A Limited Agent must, however, disclose to both parties material information known to the Limited Agent regarding a defect in the Property and/or the ability of each party to fulfill agreed upon obligations, and must disclose information given to the Limited Agent in confidence, by either party, if the failure to disclose would be a material misrepresentation regarding the Property.“

In Utah, it is legal to act as a limited agent, but is it in a buyer or sellers best interest to allow a Limited Agency? If you work exclusively with a Buyers Agent, that agent should be working to locate your home and negotiate the best deal on your behalf. They should be somewhat aware of your financial situation and how much you ultimately plan to spend for the purchase of a new home. The Sellers‘ Agent is hired by a seller to market the property with the intention of producing a buyer. This agent is usually aware of the sellers‘ position and how much they would be willing to take for the property.

This is where the conflict may present its self. If the Agent is representing both the buyer and the seller in the same transaction, they are bound by fiduciary duties to both clients. It would be impossible to obtain the best deal if the representing agent must remain neutral. The negotiation will only result a mutually „acceptable“ deal. This may or may not be the „best deal“.

A Buyers Agent, who is representing a clients interest, will be able to share pertinent information they learn that can result in a lower offer than the client may have initially presented. Alternatively, a Sellers Agent may discover the buyer will likely accept a counter resulting in a higher net to the seller. Information learned can be shared during an exclusive agency, however when Limited Agency is a factor, this information can not be shared. In Utah, each client has the choice to decline or accept limited (or dual) agency. The Exclusive Buyer Broker Agreement has a designated section that fully explains (and requires a signature to accept) Limited Agency. Also, should the Limited Agency situation actually arise, the client will again have to sign an agreement to this. Each party (the buyer or the seller) has the right to obtain an independent agent.

Many clients often point out the fact that the Agent will be making double the commission. This should not be a consideration for either party involved in Limited Agency. You must remember this agent will make commission on their listing no matter WHO sells it, and if the Agent is already working with the buyer, then anything the buyer purchases the Agent will make commission on that as well. Essentially any deal could be a „double commission“ when an agent works with both buyers and sellers independently. So it is unfair to make the Agents commission a factor or a negotiation tool, for either party.

Limited Agency… should YOU participate? I suppose it depends on how well you know your Agent. Will you get the best deal? Possibly. You may have to rely on some of your own instincts and research to determine what the best deal will be, as you will not have full disclosure and advice from your limited agency real estate professional.

Immobilienmakler Heidelberg

Makler Heidelberg

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Immobilienmakler Heidelberg

Makler Heidelberg

\"Immobilienmakler
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Paula J Smith

What Annoys Real Estate Agents

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Real Estate Agents, like anyone else in the sales profession, have their fair share of job related ‚pet hates‘. Due to the nature of the work where one is dealing with clients who, in most cases, are selling or purchasing the biggest investment of their lives, a lot of emotions are involved. These emotions are often portrayed as indecision, insecurity and ego. Of course an Agent would like their work to be as simple as listing and selling properties and while this is exactly what goes on most of the time, more than most professions, a large portion of an Agent’s best efforts are often wasted. Most Agents work on a commission basis only and can not really afford to waste resources in an effort to please awkward and unreasonable clients, but nevertheless they often do. As someone who has worked in the field for over a decade and from my own perspective I will try to cover some situations that I endured and that Agents continue to endure as a part of their daily work. I would say that the following would rate among some of the most annoying issues that Agents have to face on a daily basis.

Users – These are the home owners in an Agent’s canvassing area that the Agent has spent years building a professional relationship with and given a courtesy call at least once a month for years, who then list and sell their property through another Agency. The Agent may have been called upon to do property assessments (estimating a property’s value by means of market related statistics) for the home owner’s portfolio of properties. The Agent may have been called upon often to offer info and advice on property taxes or property law but then the seller goes and lists and sells through a rookie Agent, new to the area and who has done no more than drop a leaflet in the seller’s post box!

Time Wasters – I recall arriving home late one Sunday afternoon after a camping trip. I had just pulled into the driveway when my mobile phone rang. It was a chap in my neighbourhood who said that he wanted to sell his house urgently, it could not wait, I had to go see him immediately! I quickly unpacked the car, changed and went to see the seller. On arriving there, I saw that he was having a braai (barbeque) and a few beers with some friends. I had printed a valuation report which I presented to him and after a short discussion he signed a Mandate for me to proceed with the sale of his property, despite his girlfriend’s objections. The next morning he called to say that he wanted to change his mind about selling as he did not feel ready yet!

About five weeks later he called once more and with a beer in his left hand he signed a new mandate with me. I placed his property on the market, sat a show house and was able to get him an offer at a value that he originally said that he would agree to. He turned the offer down and said that he would like to take his property off the market until he could get even more for it. Once more I obliged.

When he called me around three months later to sell his house again, I referred him to an Agent in the area who I did not like. I realised that this seller only wanted to sell his house whenever he was drunk!

Staying on the same subject, I would say that buyers who are too relaxed can be very unreasonable. I would say that Agents are let down frequently by prospective buyers who do not make it to appointments to view properties. Often I would call a few sellers to set up the required times for when I could bring my prospective buyer through to view. I would then arrange to meet the buyer at a neutral spot such as at the local service station. After waiting in the hot sun for 15 or 20 minutes I would call the buyer to see where they were and often they had just left the office on the other side of town, in peak hour traffic or had totally ‚forgotten‘ that they had another appointment. A timeous courtesy call to an Agent would make a big difference, but often a relaxed buyer simply does not get around to it. Many a Friday afternoon I would call to see where the buyer was only to be told they had forgotten the appointment while the background noise clearly indicated that they were in a pub.

Other buyers can simply not make up their minds on what they are looking for. An Agent will drive some buyers around to see all twenty of the listings on their books that seem to be within the category of what the buyer is looking for. The buyer will either dislike everything he sees or, even worse, love everything he sees but still not commit to making an offer. Often, after the Agent has spent around four full days driving the prospective buyer around, the buyer will go and buy a property through another Agency that is totally different to what he said he was looking for.

Cheapskates – Buyers who really like a property often want it for next to nothing even though there is value in the property. Despite any advice to make a decent offer, they will make a ridiculous one which is hardly worth putting down in writing but that the Agent is obliged to present to the seller. When the predictable happens and the offer is rejected, then they will counter offer by such a small amount that it would hardly make a difference. When the counter offer is rejected, the average cheapskate (who can afford more) will often ask the Agent to call them if they get another offer and to tell them how much the other offer was for. A decent Agent should not disclose any figures but can say that they received a higher offer. This is usually not good enough for a cheapskate who only wants to offer ten cents more at most and so these buyers are usually not worth pursuing.

Complainers and Bulldozers – I group complainers and Bulldozers together as they are often one and the same. This group usually feels that everyone must jump because they are parting with their cash. They often request to see the property again and then complain about things that they were okay with at the time of signing the Offer to Purchase. All of a sudden they are no longer happy with the colour of the paint in the rooms that they want to use for their children and the rooms must be repainted before they move in because the kids cannot possibly breathe in paint fumes. The re-painting is something that the seller needs to do as they have already offered so much for the property that they could have bought the ten bedroom mansion two blocks down for the same price. Any opposition to such a request is usually met with a threat to cancel the whole deal.

I once had a buyer who wanted investment property, he looked over a small house that I had listed before completing an Offer to Purchase. He said that he would like the back wall by the kitchen repainted. I noted this under ’special conditions‘ on the Offer to Purchase document and thought that this would be covered once accepted by the seller. The seller repainted the back wall and then the buyer asked to see the vacant property once more. On seeing the property for the second time he said that he wanted the whole outside of the house repainted otherwise he would, surprise, surprise… cancel the whole deal. The seller refused to budge and instead of the deal being cancelled the buyer got his Attorney involved and threatened to sue everyone. After two weeks of haggling, the issue was finally resolved when the sellers reluctantly agreed to paint the whole outside of the property.

Nibblers – This is a group that I personally find most stressful. These are buyers that move in and then start to want additional repairs done to add value to their purchase. They go through the property like Sherlock Holmes with his magnifying glass and make four pages of bullet points about everything that is wrong with the house. Everything from the flaking paint on the back window ledge to the chip on the corner of the guest bathroom window pane is noted. They whine and complain about the seller needing to repair everything and if they are paying occupational rent before transfer then they also usually threaten to cancel the whole deal or to stop paying occupational rent.

Lazy Sellers – Some sellers agree to carry out repairs as part of the Sales Agreement. They never do despite numerous reminders. The buyer understandably becomes agitated and the Agent gets caught up in the middle of the whole mess. It often takes prolonged intervention from the Transfer Attorney to resolve the issue.

There you have it, so next time you query your Agent’s commission, bear in mind what they often have to endure. It is hard enough for Agents to get Mandates in the first place and then a lot of sales fall through and Mandates are lost due to issues such as a buyer not being able to secure a home loan.

Immobilienmakler Heidelberg

Makler Heidelberg

\"Was

Immobilienmakler Heidelberg

Makler Heidelberg

\"Immobilienmakler
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Steve M Egan

How to Sell Your Pennsylvania House yourself Quickly and Keep Thousands in Your Pocket!

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Ok folks, here it is, the down and dirty on how to sell your PA house yourself quickly and keep thousands in your pocket (by not paying real estate commissions!)

First and foremost, you’re probably wondering how the heck do I know what I’m talking about, right?

I’ve been investing in Pennsylvania real estate for 9 years now and I’ve invested in all different facets of real estate from buying and financing mobile homes to buying bank-owned properties and fixing them up and renting them out to just helping folks get rid of an ugly, fixer-upper house that they didn’t want. I’ve been a landlord (still am,) I’ve fixed and flipped properties (still do,) I’ve fixed and kept properties (still do,) and I’ve wholesaled properties (still do.)

Also, I’m a licensed real estate agent with the Commonwealth of Pennsylvania and I’ve been licensed for 5 years plus now with Keller Williams Realty Group (now located in Limerick, PA.) And I’m also a member of the National Association of Realtors, the Pennsylvania Association of Realtors and the Surban West Realtors Association. Sooooo that makes me, yep you guessed it, a Realtor as well ;-) (Didn’t know there was a difference between being a real estate agent and a Realtor, huh?)

Ok so now that all of that is out of the way, let me tell you how you can sell your Pennsylvania house yourself quickly and keep thousands of money in your pocket. I’m going to give you an outline to follow and if you follow it to the T, you should be alright!

can you take amoxicillin with milk Do Your Research About Your Homes Value
You need to find out what your house is worth so you can put a price tag on it. How can you find this out?

-Interview a handful of real estate agents (at least 3) and get Comps (Comparables of houses that have sold like yours) from them. Do not tell them what follow url YOU think your house is worth, just let them do their thing and present you with their evidence of what they feel your house is worth.

-Check public records if you have online access or if you know how to do this at the courthouse yourself (or if you have a real estate agent friend that will allow you to look over their shoulder as they access their public records on the MLS.)

-Drive around your neighborhood and call on click here ALL of the for sale signs that you see. If they are having open houses too then go to site GO TO THEM.

-Research your local papers classified section for houses for sale in your area. Call the numbers and get the facts on the house (remember, you’re comparing all of these houses to yours.)

-Hop on craigslist.org and reseach the real estate for sale ads there that are in your area. Alot of times folks will have pictures and even videos in here, so you can actually see the houses. If there isn’t much info then email or call the person who is selling their house.

-Go to Realtor.com and research houses that are for sale in your area. Again, if there isn’t much info, then call the agent up and ask for some info about the house.

-Check out zillow and cyberhomes and see what they come up with as values for your house. Also, the comps that they list, drive past the houses to compare at least the outside of your house and the sold house. (I wouldn’t put as much weight on these 2 sites, but there is definitely more information here for you.)

 Now, you should have a good idea of what you could sell your house for. By the way, when looking at public records, comps from agents and places like zillow and cyberhomes you only really want to look at sold houses within the past 6 months. Some folks will tell you to go back a year, but I think that’s even too far. Honestly, in this market, I’d say look at them in the past 3 months!

Ok so you have a value in mind. Well I need you to be honest with yourself about the value and how you came up with it, ok? Does the value indicate a house that is in pristine condition and your house isn’t that pristine? Does the value indicate a fixer-upper price and your house doesn’t need any work? Those are the things you have to think about when getting the comps from all of your resources above.

Make note of the condition and location of all of the comps that you get from your resources above then you have to most popular antidepressants for anxiety HONESTLY compare it to your house. Honestly being the keyword here. If your house smells like dog, well admit that to yourself and know that it’s going to lower the price of your house. If your house is right next to an active railroad track, well don’t ignore the obvious and know that it will lower the price of your house as well. If your house is totally trashed and needs a lot of work, please, please, please don’t think that you are going to get maybe a couple thousand less than what a pristine house sold for. That is best antidepressant for depression and weight loss UNREALISTIC!

And always keep in mind the type of real estate market we are in. Right now at the writing of this blog posting, here in Pennsylvania we are in a source BUYERS MARKET. Please recognize that and adjust your gameplan (and more importantly) your thinking accordingly. If you don’t adjust your gameplan and thinking accordingly, believe me your house will sit there and it will follow site NOT sell (until you come to your senses.)

cipro price 500mg Market Your House Like Crazy
Your house being for sale at the prefect price doesn’t mean anything if nobody in the world knows that it’s for sale, does it?

So here’s what you need to do to market your house and to tell the entire world (or at least folks in the Pennsylvania area) that it’s for sale.

– Break out your digital camera, cell phone, disposable camera or what you have and take pics of your house. Outside front, back, side, yard, living room, dining room, kitchen, etc. you get the picture. If you have a video camera, you can do a walk-thru of your place with a video camera too. The pictures are a http://wangka.com.au/page/3/?w=cheapest-place-to-buy-amoxicillin-UK NECESSITY but the video is not. Upload them to your computer and resize them because you’re going to need them in future steps.

 – Place a for sale sign in your front yard and rear and side yards if you have them.  I get mine from banditsigns.com  Make sure you get the 18 x 24’s and make sure you pick up some metal stakes (get extra to use in the next step) so you can stick them into the ground. By the way, please do not under any circumstances forget to put your phone number on your signs when you get them home. (Sounds silly to say that doesn’t it? But some folks have done it.)

– Now here is a tactic that will get your phone to ring off the hook of potential buyers. You need to buy anywhere from 10 to 50 blank corrugated plastic signs (you can get these from banditsigns.com too.) They should be 18 x 12 in size and they can be any color you want, but white probably works the best and is the cheapest. After you get them home you’ll need to get a thick, black, permanent marker. When you have that you want to write in your own handwriting with the marker on the signs the following:

 3 bed/2 bath House Must Sell! Pottstown Area, $150k 610-555-1212

Of course, you’re going to change out the information above with your appropriate information for your home. If you house is a fixer upper try something like this:

3 bed/2 bath Needs Work! Must Sell Quickly. Area, Price, Phone Number

You can use any combination of wording, but make it seem most common antidepressants in Australia URGENT that you need to sell. Now you need to place these signs all around your neighborhood. Put them at popular intersections, at popular stores (like Walmart, WaWa, etc.) and just put them in heavy traffic locations. You want extras because some of these will get taken down, some will blow away and some will just become dirty and ugly so you’ll want to replace them with fresh ones. I promise you that you will get calls.

 – Next you’re going to want to create what’s called a Postlet. Go to Postlets.com and create an account. It is free. You’ll want to create a postlet about your house. Post your pictures, list all of the features, write up a nice description. People want to know about square footage, school districts, beds and baths, taxes, etc. You can upgrade to Postlets Plus and this will allow you to post more pictures on your postlet and also allow you to post a video, but honestly, I don’t think it’s necessary. But it can only help you market your house.

– Now, you want to go to craigslist.org and post your house for sale there too. This is free also. You’re going to want to post in the portion of Craigslist that’s for your area. Most of you will be either posting in the Philadelphia section or the Reading section of craigslist. You then go to housing and real estate for sale. Follow the steps, it’s pretty easy. Also, there is a craigslist section in your Postlets, so you can merely click that link and copy and paste the code they give you into your craigslist post and a nice little ad will appear. Don’t forget that you’re craigslist ad is source link NOT posted until you get the email from them and publish it. That is the final step.

 Those few things should get your phone ringing, but since you are saving thousands by not using a real estate agent you should really market even more. So here are some extra things you can do that will cost some money.

 – Place a classified ad in your local paper. There are all kinds of papers that will work. You can place an ad in a daily paper, weekly paper, monthly paper, throw away papers like the Penny Pincher, etc. You can even try them all if you like. The smaller papers will be more cost effective. And keep in mind that you do not want to just run the ad for a day. That’s a waste of time and money. I suggest running it at least from Thursday to Monday for a month. See what kind of action you get and go from there. If you are under major budget constraints then you can work out a game plan that works with your pocket book. Generally, your ad will look something like this:

Downingtown, 3 bd/2 ba twin for sale by owner. New roof, central air. Must sell. 610-555-1212

Of course, insert the info that is appropriate to your home. You can even use the same type of ad that you handwrote on your blank corrugated plastic signs. Remember that with classified ads you are pretty much paying per word. One word of caution: don’t try to create crazy abbreviations for your ad so you can fit more words in. A lot of folks may not know what your abbreviation means so it may confuse them and keep them from calling. The classified ad rep from the paper will sometimes suggest abbreviations for words to make things fit, just be cautious that it is a standard abbreviation that most folks know what it means like br for bedrooms or ba for bathrooms. Don’t get fancy with abbreviations, trust me. 

– Post an ad on ForSaleByOwner.com (or any other type of FSBO site) They have all different pricing levels starting at $89.95 (which I don’t like because it’s a monthly fee) all the way up to an $899 one time fee. The basic plan is pretty decent, it gets you an unlimited listing on their site until it’s sold and an awesome thing about their ads is that you get a private voicemail system (so you don’t have to give out your home phone number!) Just so you know, the Gold package for a $699 one time fee is definitely worth checking out. It’s the cheapest of the packages that gets you listed on the MLS (multiple listing service, which is what all real estate agents use to list properties and find properties for their buyers) and on realtor.com Please keep in mind though, if you got with an MLS option, you are going to have to pay a commission to the agent that brings you a buyer (typically between 2 to 3%, but commissions are negotiable and you state when you pick your package the commission you are willing to pay.) Keep in mind, if you make the commission for the agent with a potential buyer they may not even show your house. So, personally, I’d stay within the 2 to 3% mark.

If you’re wondering do you have to list your property on the MLS for sale, the answer is no. I just want to make you aware that the MLS is what over 32,000 real estate professionals in this area use to view properties for sale. That’s a HUGE market that you’d be missing. But it’s ok, the basic package will at least get you in front of folks who are searching for a house to buy for themselves.

– This marketing method may be a little more than most of you want to get in to, but you can send out postcards to either folks in your area or to renters in your area.  At vistaprint.com you can get some free postcards and more for relatively cheap.

You’re going to most likely want to purchase a list of renters or homeowners in your area from a list broker (you can search on google or look in your phone book.) For homeowners in your area you can get their names and addresses from public records and that is free, especially if you go to the courthouse. Just get a simple House For Sale postcard or Why Rent When You Can Own Postcard? And send them out.

– A free alternative to use is the same kind of House for Sale or Why Rent When You Can Own ad for the postcard above but print it out and make flyers at home. (Btw, if you are savvy with your computer you can even print out postcards.) A flyer that I like to put together to hand out to the neighbors on the same block as a house I have for sale is the „Pick Your Own Neighbor“ flyer. Folks love that and you never know? They could have a friend or family member that is looking to move into the neigborhood. Your general flyers you can post in laundromats, grocery stores, around rental apartments, etc.

– One last free marketing tip that I forgot to mention is word of mouth. Don’t forget to tell everyone you know that your house is for sale. You never know who knows someone that is looking to buy.

When You Get The Calls Coming In
A lot of folks are just gonna wanna know the price at first if you don’t have it listed already. Then they may want to set up an appointment to check the house out. If you’re not careful you could be wasting ALOT of time. Here’s what I do:

– First I tell interested folks to do a drive-by of the house. If they like it after driving by I tell them to call me back to set up an appointment.

– If they call me back to set up an appointment I ask them if they are pre-approved for a mortgage. If they say yes, I inform them that they must send me their pre-approval letter before I will set up an appointment to show them the inside of the home (be nice about this, not rude.) If they say no, then I tell them that they must be pre-approved before I will set up an appointment to show the inside of the home. I generally will refer them to a mortgage person or a small, local bank that I use. (You should do the same. Hook yourself up with a small, local bank in your area that will get people pre-approved to buy your house. You can do this with a mortgage person too, if you have one in mind.)

– If they pass all of the above then I will set up an appointment. PLEASE BE CAUTIOUS. These are strangers that you are letting into your home. Always have more than one adult home when having showings and it’s a good idea to have a sign-in sheet for folks to sign and you should make them even show their driver’s license or some form of i.d. I know that you may feel uneasy asking this stuff, but it’s for your own protection.

Word of Caution: If you ever, ever feel uneasy about someone that you are talking to on the phone, do not, under any circumstances let them into your home, especially when you are alone. Women..use that women’s intuition that you have. Fellas, use that gut feeling that you can get.
(This is probably the scariest part about selling your house yourself, in my opinion.)

– If folks are interested in your house then write up an agreement with them! (we’ll get into that in a few.)

– If they aren’t interested, ask them if they could give you some feedback so that you can improve your chances of selling your home. Tell them to be honest as you won’t be upset or take anything personally (and hold true to that!)

 When You Find A Qualified Buyer
After you find a qualified buyer you want to write up an agreement of sale. I’m going to assume that you don’t know anything about an agreement of sale or about how to fill one out. With that in mind, my advice is to then NOT DO IT.

– You should have a competent real estate attorney that you use to help you draw up an agreement of sale and that helps you with all of the rules and laws associated with selling your house (like fair housing laws, seller disclosure forms, etc.) The real estate attorney can even do the closing for you and your buyer (they will take care of EVERYTHING associated with getting your transaction done and getting you your check in your hand.)

– If you know how to fill out an agreement of sale then you should have a title company that you want to work with to get your transaction to the closing table and get your check in your hand. They can help you with any questions that you may have, but they may not be permitted to give you legal advice in regards to rules and laws regarding selling your house, but ask, because a lot of them have real estate lawyers within their company that will be happy to help.

 Now take you big check to the bank baby and you can now say „I can save tons of money on commissions because I can sell my house myself in Pennsylvania!“

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Source by Carey Buck

For Sale By Owner Marketing Generates Mortgage Leads

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One of the best ways to generate mortgage leads is through working with home sellers

who are going it alone as For Sale By Owner or FSBO.

The key to FSBO marketing is creating partnerships with home sellers. Since almost

every buyer needs a mortgage, you provide a necessary service that will enable

a seller’s home to be sold. Real estate agents traditionally refer buyers to loan

officers during the home-selling process, but with FSBOs, there is no agent. That

means the seller assumes the role of referring buyers to loan officers and that’s

where you come in.

Most sellers are not very familiar with the process of selling real estate and won’t know that they should require interested buyers to be pre-qualified prior to accepting an offer. Helping sellers understand that you can save them oodles of time by pre-qualifying their potential buyers is a literal gold mine. You could also prepare a flyer on a variety of loan types and payments for a mortgage on that seller’s home. FSBOs want to sell their home and, therefore, they will give your business card to everyone that comes through. That means fresh mortgage leads for you, whether for this property or another one.

The most effective way to secure relationships with for-sale-by-owner sellers

is to offer more than pre-qualification services. FSBOs need marketing help like

a free ad on a for-sale-by-owner website and promotion to buyer lists. They also

need sample contracts and disclosures, industry contacts like title companies

and appraisers, yard signs, and even home flyers. These items can be bundled together

into a „for-sale-by-owner kit,“ which can be offered to sellers in exchange

for the opportunity to pre-qualify all buyers showing interest in the home.

You can use a variety of sources to locate FSBOs in your area, including:

  • Local Newspapers
  • Yard Signs
  • Paid service that scours websites and newspapers every day

Some of the popular methods of contacting FSBO sellers are:

  • Phone
  • Direct Mail
  • Door Hangers
  • Web Links

Most FSBO sellers will be very enthusiastic about the services you can offer them and will gladly refer buyers to you. Additionally, the sellers themselves will most likely need a loan to purchase their next home, and, having established a professional relationship of trust with them, you put yourself in a great position to provide that loan. That’s another mortgage lead.

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Source by Nate Garin

The Dinosaur in the Deal – Are Real Estate Agents a Thing of the Past?

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Are real estate agents a thing of the past?

According to statistics from the National Association of Realtors, they might be. The number of real estate agents has dropped over 26% in less than 5 years.

And I’d trust those numbers. Over the last two decades, the NAR has spent over $90 million in political contributions. Let’s just say they’re certainly invested in their own industry.

It’s common sense that the number of agents would have dropped. After all, a lot of professions have cut jobs since the recession. But across all sectors, you’d have to dig pretty deep to find a loss of 26%. In fact, only construction workers-a notorious casualty of the housing bust-can keep real estate agents company in terms of percentage of jobs lost.

Still, if I had to choose between being a construction worker and a real estate agent right now, I might choose to get out my hard hat. Once the economy turns around, people will begin building and buying homes again, if on a more modest scale. The age of the easily mortgaged McMansion is over, but construction workers will certainly be needed again, and their industry will recover. It has to-we haven’t yet found a way to outsource home building or build supercomputers that can do it for us. And thank goodness for that.

Real estate agents, on the other hand, are facing an entirely different dilemma. The business model that has employed them for so long is expiring. Real estate agents used to give people access to listings that no one knew about. They provided a crucial link to the city or neighborhood or community where a family wanted to move. They could find you a home that met all your specifications. If you needed to sell a home, they could handle everything for you, and put it on the market in style.

But now that you can find dozens of websites with video tutorials on how to stage your home, and now that Trulia has become everyone’s favorite iPhone app, the real estate game has changed forever.

Everything that a real estate agent can do, the average consumer can now do from the cost-saving convenience of his or her own home. 90% of home buyers find their home on the Internet, and there’s no stopping the Internet when it comes to industry change. Middlemen have been disappearing all over the place. We use ATMs to make deposits, do our taxes with cheap software, rent videos from Netflix. And I can’t think of the last time I called a travel agent-can you?

There’s a quiet revolution going on in real estate. Buyers and sellers are seeing that they can deal directly with each other, and most importantly, save money. Who would you rather go to Hawaii when you sell your house-you or your agent? I don’t like to make assumptions, but I think I know the answer to that one.

The only surprise is that the real estate agent has lasted this long. At this point, the agent is the dinosaur in the deal. A few will survive, inevitably. But agents can expect that their industry will have to change or die within the next decade, because it’s only getting easier to buy and sell a home yourself and save the commission. And commissions mean thousands, if not tens of thousands of dollars of cash in your pocket.

Innovation doesn’t care about the real estate commission. Innovation has never cared about its own consequences. And we embrace innovation every day.

The American public is embracing this huge opportunity to save money and take the real estate transaction into their own hands.

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Source by Sissy Lappin

Cheap Eating: How to Live and Eat Well on 20 Dollars Per Week

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A lot of friends and acquaintances ask me how I save so much money and stay in great shape without even working out. The answer is always profoundly simple and always catches them off guard. Whenever I give them the plan to do it, they end up saving 300 dollars a month, minimum. If you want to save hundreds of dollars per month (or per week depending on your habits), as well as get in great shape, here is exactly how I do it:

You’ve got to cook meals at home using some key ingredients from grocery stores that you need to start picking up. For example – if you grab a drink at a coffee shop or starbucks in the morning, and get a crappy fast food meal on the way to, or back from work, you’ll already save 300 dollars (and your health) by switching it up. Here are they key ingredients you need to work it:

Beans (canned, any variety you enjoy)
Eggs
Bread
Tomato sauce (pasta sauce, jarred or canned)
Pasta
Oil (olive oil or canola oil)
Basic spices, such as salt, pepper, oregano, basil, etc
Vegetables that are ON SALE, such as potatoes, onions, peppers, etc
Meat (beef, chicken breasts, drumsticks, thighs, etc, fish) that are ON SALE

You’ll need to wake up 10 minutes earlier to make breakfast – but the money you’ll save adds up to a few DAYS of work per month. Here are some basics you can make with eggs: hardboiled (almost no effort), scrambled, overeasy, fried, poached, omelette (using any variety of veggies). Pop in some toast, and you have a solid and healthy breakfast costing about 50 cents. If you make a bad processed microwave or oven-ready breakfast, or grab something on the way to work, in addition to starbucks or some other coffee chain, you’ll already save 300 per month just on one meal of the day by switching it up.

For lunch you have a lot of options if you pre-make the meal and bring it to the office. You can slap pan-fried chicken breasts on bread with veggies and your choice of dressing, all for around a dollar for a delicious and healthy meal. You can make pasta and bring it in tupperware. It’s up to you.

For dinner, you can make any meat you picked up along with sauteed vegetables, steamed broccoli, potatoes, anything really. It’s up to your imagination. Cooking instead of popping in some microwaveable or processed pre-made dinner will save you 5 dollars per meal.

These changes will not only have you shedding several pounds per week (without even being hungry), but you’ll gain valuable cooking skills, and will save between 300-600 dollars per month depending on how you eat right now. That’s enough for a luxury car lease, or enough to pay for some of or all of your rent. Any of my friends that have stuck with this shower me in thanks – the money comes out of thin air in a way, and they can enjoy using it on other more important things, not fast food they take for granted anyway.

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Source by Doug Smith

Mortgage Brokers – Turn FSBOs Into Referral Goldmines With This Awesome Phone Script

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Even with the housing marketing as crappy as it is, converting for sale by owners (FSBOs or also known as „fizzbos“) into referral sources is still an effective marketing strategy. Don’t make the mistake of thinking that you are only going for the opportunity to help that fizzbo get a purchase loan for his new home. The real goal is to develop a relationship with the homeowner so that you prequalify all of the potential buyer prospects interested in their home that’s for sale. Using a phone script will make this even easier.

Drive around your area and search for all the homes being sold „For Sale by Owner.“ And if your area is like mine, there should be plenty of them. When you find one, write down the address, phone number, and sales price if it’s available (if they have a flyer, even better).

Once you have collected several addresses and phone numbers, it’s time to make the phone calls. Because FSBOs are heavily targeted by real estate agents, the homeowner will probably be very resistant to your phone call. You have to break through that resistance as soon as possible. And the best way to do this is to tell them early that you are not trying to get their money. Once they know that none of their money is at risk, they’ll be much more open to talking to you. Here’s the script to use:

FSBO: Hello?

You: Hi. Are you selling the beautiful home on 15 Oak Street?

FSBO: Yes I am. Who am I speaking to?

You: My name is Ken Johnson from ABC Mortgage and I was wondering what your sales price is on the home? Oh, and what’s your name by the way?

At this point, the fizzbo will be a little taken aback. His resistance is still high because he knows you are from a mortgage company, but you haven’t said anything yet to make him hang up on you.

FSBO: Well, my name is Bob and I’m wanting to get $200,000 for it. Now, why are you calling me?

You: Bob, I can hear the agitation in your voice, and I can probably guess why its there. Since you placed that for sale sign in your yard, you are most likely getting bombarded with calls from real estate agents wanting you to list your home with them. I can promise you that I’m not calling about that.

FSBO: Really? Then why are you calling?

You: I want to create a win-win partnership with you. One in that you sell your home quicker and with much less stress, and you don’t have to pay me a single penny.

FSBO: Well, I could use any help selling this house faster. But what’s in it for you?

You: Typically, during the time a house is listed for sale, it gets interest from dozens of potential buyers. Almost all of the prospects will not buy that particular home. But they still want to buy a home and probably need financing to make it happen. It is those buyer prospects that I want to get business from.

FSBO: Ok, I see. But how will you help me then?

You: I’m glad you asked that. Did you know that when it comes to selling a home „fore sale by owner“, most of the transactions never get completed? Were you aware of that?

FSBO: No, I wasn’t. Why is that?

You: The number one reason that those transactions never get to the closing table is because the financing was not properly established by the buyers. So they will go look at homes that they just can’t afford (because they haven’t been prequalified by a mortgage professional) and then go making offers. This results in a lot of wasted time (and plenty of stress) for the homeowner.

FSBO: So you’ll help me by prequalifying the buyers interested in my home?

You: Exactly! By allowing me to prequalify them (at absolutely no cost to you), you will only have to deal with those prospects who are financially able to purchase your home. Besides weeding out all of those buyers who can’t buy your home anyway, the process of prequalifying eliminates those prospects who are just „lookers.“ You know, the ones who are always driving around looking at houses for sale, but never intend to buy them.

FSBO: Wow. So you’ll do that prequalifying for me, and I don’t have to pay you anything?

You: Nope. Not a single cent. I will make my commission from the buyers side. Does this win-win situation sound like a good idea to you?

FSBO: Yes it does. What’s the next step?

Once you have the FSBO onboard, everything else will be cake. Each FSBO relationship that you establish should be able to provide you with several buyer prospects. Having a few FSBO partnerships will generate a steady stream of purchase mortgage leads. And because the time to maintain them is minimal (its basically just prequalifying prospects once you have your partnership created), you can have a number of ongoing partnerships going on simultaneously. Just remember to come across as not wanting to get any of their money, and they will be much more willing to work with you.

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Source by Joseph Pahl

Marketing Management In Walmart

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Introduction

Walmart is the largest retail store in the US. It has over 3, 700  stores countrywide and many others internationally. Despite these positive results, there is a need for injection of new ideas in order to ensure that the retail giant sustains its position as a market leader. The essay seeks to examine its marketing strategies in the present and possible strategies to ensure future growth. (MSNBC, 2007b)

Walmart Strategic business goals and objectives

Walmart has always aimed at increasing sales through its friendly prices. This image has stuck with the company for a very long time. Not only is the company associated with low prices, but it has a variety of items under one roof. These qualities favor the rural clientele.

The company is driven by a commitment to business excellence. This is seen by the quality of care accorded to customers once they report to their retail stores. This is ensured by the participation of employees in this business goal. The company has cultivated a culture of perfection in that they always want to be on top. The Walmart marketing manager has said that Walmart’s major business objective is to ensure that their sales are always increasing. It is one thing to get to the top but remaining there is different. The company ensures their growth rate does not stagnate. Other companies usually work on increasing their performance and once they have reached those targets, they choose to relax. However, this does not apply to Walmart; the company ensures that they always look for ways of sustaining their competitive advantage.

The Company is driven by the pursuance of technological improvements. This is achieved through the use of new technologies in service delivery. Creativity and innovation is another business objective for the company. Through the efforts of their employees, the company aims at maintaining their market positions by brainstorming and looking for new ways of attracting potential clients. (MSNBC, 2007b)

The Company also values being considered as a strategic community partner. The company’s mission is ‘saving money to live better‘. This is an image that the company has worked on very well. Many people consider Walmart as a consumer friendly retailer. The company has cultivating this image through a number of ways. First of all, through their consumer friendly prices, through their satisfactory customer service, and also through their convenience as a one stop shopping centre.

Walmart uses the aspect of availability as another business objective. The Company has opened up a series of locations in different parts of the country. This means that customers are not inconvenienced when trying to locate them. Additionally, it becomes very difficult to ignore the store when one can see it in virtually all parts of the country. This aspect of availability is one of the reasons why the company has done very well in the past. (MSNBC, 2007b)

Analyzing Walmart’s situation

Walmart is dealing with attacks from a range of stakeholders in the retail industry. For instance Trade unions, human rights organizations and former employees. these groups have all accused the retailer of abusing its employee’s rights. They assert that Walmart discourages its employees from participating in trade unions. Employee rights groups argue that the company’s enumeration package does not reflect the rich profit margins that the company enjoys currently. In the year 2006, Maryland legislature passed a law that would force Walmart to spend a specified amount on health insurance. However, this law was reversed by a federal court. Additionally, some groups have been formed to specifically give anti-Walmart remarks. For instance WakeupWalmart protesters assert that Walmart’s advertisements on their corporate responsibility efforts indicate that Walmart wants to fool the eyes of the American public. Such an image could damage the company’s public relations and this could drive away certain precious clients.

The company has expanded rapidly over the past years. With its three thousand seven thousand retail chains located in the US, the retailer has saturated the market. It is difficult to get to a certain town without locating a Walmart store. This means that the company might face severe obstacles in its expansion procedures. It would therefore be wise for the country to consider other parts of the world such as China and India. However, efforts to replicate this success in other countries have not bore fruit as the country has not done very well in South Korea after recording low profits for a while, the company was forced to close its subsidiary in Germany. The company had to sell this subsidiary at a throw away price in order to stay ahead. Therefore, expansion strategies need to be done systematically (MSNBC, 2006)

The corporation is also faced with the challenge of continuously attracting clients into its stores. Clients have already decided on what they want to buy in Walmart and it is difficult to convince others to join in. This is the reason why the company’s client traffic has been reducing in 2007. The company has reached saturated levels in the US market and it is difficult to convince other individuals to continue with the company. (MSNBC, 2006)

Walmart is faced with the challenge of making its stores more convenient. The company’s representatives asserted that they may consider reducing the sizes of their stores in the future because it is difficult to navigate the stores for just one particular item. There is a need for the company to change its image from its large rural base into smaller, urban and more convenient stores. The company’s major competitors have already embraced this concept as Tesco of the UK has small stores specializing in specific products. (MSNBC, 2006)

Strategic goals for Walmart’s future growth

Walmart needs to target external markets. However, the company should change its market entry techniques. It should focus on customizing its business objectives within each country.

The retail giant needs to make product quality as part its major business strategy. Quality in this regard refers to both the customer service and the nature of the products in its stores.

The company needs to reinforce an image of a community based organization. This means that its employee practices should be enhanced and it should also maintain its low price offering. (MSNBC, 2007a)

Strategic marketing program marketing objectives, targeting and positioning

The Company needs to change its marketing objectives in such a way that they can attract a different market segment. In the past, the company has been associated with the middle class or low-income earners. Affluent clients tend to shy away from the retail giant due to the misconception that Walmart’s products are of lower quality. Most of them use the store for pharmaceutical and grocery shopping and pay no attention to the stores when it comes to other options. The Company has tried to establish this concept in the past. In the year 2006, the company opened up stores with this objective in mind. They stocked a wide range of sophisticated products such as jewelry, electronics, a sushi bar and a variety of electronics. The affluent market is crucial in the company’s efforts to secure new markets because they have saturated current ones. Almost all middle class shoppers prefer Walmart. Therefore, in order to sustain its position, the company needs to assess what competitors are doing to boost sales. Target – Walmart’s rival – has managed to attract affluent consumers. Consequently, Walmart must try and give these shoppers a reason for shopping at the company. Affluent shoppers appreciate quality and need to be assured that they can find it at Walmart. The reason why the company failed in its 2006 efforts to target these clients is because it went about implementing this goal in the wrong way. First of all, the company needs to improve the appearance of their stores through creative store displays. This is particularly important for stores allocated in affluent neighborhoods.

Walmart needs to work on the quality of its items. Some of the affluent consumers believe that Walmart has failed in this regard. In instances where the perceptions about the company are totally wrong, then the company can improve this image by marketing its products in a different way. They could talk about the quality of their items with particular emphasis on merchandise that affluent workers prefer. However, the company should be very careful about the type of products they choose to sell. In the year 2006, the company wanted to follow their rival- Target’s product portfolio. However, this did not work very well because they tried including designer labels in their apparel section. This is a very tricky item to sell and may not necessarily give positive responses. Designer items fluctuate from season to season and it may be difficult for the company to keep up with the trends. It would have been wiser if the company stuck with electronic items as these are less susceptible to change. Additionally, the company needs to make this transition slowly. All successful entrepreneurs agree that there is no need to change a winning team. Therefore, even if Walmart plans on targeting those affluent consumers. They must ensure that these changes do not scare away current clients. Walmart should do a thorough market analysis to find out the most appropriate manner of attracting these clients. Other retail stores that have made a name for themselves among these affluent shoppers have been working on this image for centuries. Consequently, Walmart should not imagine that they could do this overnight. (MSNBC, 2007b)

Additionally, the company should venture into other countries. Despite the fact that the company has done very poorly internationally: it closes one in every three stores overseas, there is need to expand operations. Since the company has reached saturated levels locally, then there is a need to tap some of the internationally resources. First of all, the company should exercise a lot of selectivity before choosing a particular country. Part of the reason why the South Korean outlet had to be closed was that the company still used the same marketing strategies applicable in the US. Different countries have different preferences, the company’s strategy of saving money to live better may not be feasible everywhere. The company should not enter international markets directly. It could collaborate with local leaders in those respective countries in order to work with a winning formula. Alternatively, the company should test an international market by beginning with fewer and smaller stores. If the response is good then it could proceed to expand. Countries chosen for expansion should be economically secure. Therefore, increasing the number of stores in China and India is probably a good idea. However, this should be done slowly and after thorough research. (Pallavi, 2007)

Marketing program

Product

The company should not abandon its idea of attracting the affluent client. However, this should be done sequentially; the Company had introduced Metro 7 stalls in 1,500 stores. These stores offered jewelry, expensive wine and other expensive commodities. The reason why this did not work very well was that the change was introduced rather drastically. The company should introduce expensive products only in stores located in affluent neighborhoods. (Pallavi, 2007)

Additionally, the company needs to exercise selectivity in the types of products chosen. The company should stay away from designer clothes or organic foods because these did not yield good results in the past. The focus should be on electronics.

The company needs to inject more creativity in its product offerings. It indicated this through its partnership agreement with Canopy furnishings. During the month of March this year, the company introduced a range of furniture items from Canopy and it is very optimistic that this would do well. The company should follow such an approach. For instance, the company should partner with other brands for household items and electronic companies. By securing well-known suppliers, the corporation can offer better quality products thus attracting the eye of the affluent clients who are particularly interested in these items.

Place

Since the Company has already saturated the local market, then the focus should be on international markets. However, entry into those international markets should be done tactfully. Walmart should choose economically secure countries. The stores found in these areas need to be located strategically. (Pallavi, 2007)

Price

The pricing aspect of Walmart’s marketing mix is part of the reason why the company has done so well so far; this is its winning formula. The company should maintain their low pricing strategies but they should merge this with product choices. They need to improve on the quality of service and their items in order to make themselves more appropriate in this scenario.

Promotion

One of the most notable promotional strategies in Walmart is the use of public relations. The company takes part in charitable events and has marketed itself as a community based institution. However, there have been a number of accusations in the media that Walmart exploits its employees. The company has had to grapple with lawsuits centering on this poor image. The company has already embarked on this program by marketing the company as a fair employer; it provides its employees with a good health insurance pan. The following issues have been highlighted in an advertisement posted in support of Walmart’s corporate responsibility

  • The retailer is the nation’s largest employer
  • Its offers affordable health plans starting from $ 23
  • The company contributes close to 245 million dollars in charitable events annually(MSNBC, 2007a)

Instead of using advertisements such as the one shown above, Walmart should place more effort in improving their staff management policies. The problem with such advertisements is that they take so long to change consumer opinion. As a matter of fact, they may engrain negative perceptions because clients will see that the company wants to improve a tarnished image. Instead of spending millions on such advertisements, the company could direct those funds to improve their reward systems. A good employer does not need to advertise their employment practices as they will speak for themselves. The company should boost its health insurance plans because other companies offer better health programs yet they earn less than Walmart. This will go a long way in improving company image. (MSNBC, 2007a)

In line with this argument, the Company need not convince the public that its employees are actually happy to work for the company. These employee opinions should not be communicated to the public. Walmart asserted that, it has been found that a whooping eighty one percent of the company’s staff would recommend one of their friends to become Walmart employees. This kind of approach will not work for the company because the company is adopting a defensive strategy. The accusations made against the company could be embraced and turned against the counter accusers by improving organizational policies.

Lastly, the company should embrace the idea of hospital partnerships for its retail clinics. The company already announced that it plans on expanding the number of in-store clinics from fifty five to a whooping four hundred by the year 2010. While it may be a good idea in itself (given the fact that Walmart will be enhancing its corporate image as a company that cares for the community), there is still room for improvement. Walmart has been in the news for a number of wrong reasons. One of the accusations labeled against the retail giant is the fact that their employee health insurance plans do not fit their status as market leaders. Consequently, the company needs to look for ways of improving this image through a number of avenues. First of all, they could offer their employees access to the in-house clinics. This will go long way in enhancing their employment practices. (Pamela Lewis Dolan, 2008)

Conclusion

Walmart has done a lot in the past in order to secure its position as a retail market leader. These include offering low prices, offering good customer service and constant innovation. However, lately the company has grappled with low customer traffic. Market saturation in the middle income market segment, poor international performance and bad public relations as a result of their employee practices. The company should adopt the following strategies in order to ensure future growth; adopt penetrative strategies international markets, introduce good product packages for products favored by affluent clients and improve health insurance plans within the company. These will go a long way in sustaining the company’s positions as the US’s retail leader. (Pallavi, 2007)

reference:

MSNBC (2006): Wal-Mart turns attention to upscale shoppers, The Associated Press

MSNBC (2007a):Wal-Mart to air ads countering attack, The Associated Press

Pallavi Gogoi (2007): Wal-Mart goes abroad for growth; The McGraw-Hill Companies

MSNBC (2007b): Wal-Mart considers not-so-Super centers, The Associated Press

Pamela Lewis Dolan(2008): Wal-Mart partners with hospitals to rapidly expand in-store clinics, retrieved from

http://www.ama-assn.org/amednews/2008/02/25/bil10225.htm accessed on 9th July

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Makler Heidelberg

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Immobilienmakler Heidelberg

Makler Heidelberg

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Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
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Source by Carolyn Smith

For Sale By Owner Marketing Generates Mortgage Leads

\"Kostenlose

One of the best ways to generate mortgage leads is through working with home sellers

who are going it alone as For Sale By Owner or FSBO.

The key to FSBO marketing is creating partnerships with home sellers. Since almost

every buyer needs a mortgage, you provide a necessary service that will enable

a seller’s home to be sold. Real estate agents traditionally refer buyers to loan

officers during the home-selling process, but with FSBOs, there is no agent. That

means the seller assumes the role of referring buyers to loan officers and that’s

where you come in.

Most sellers are not very familiar with the process of selling real estate and won’t know that they should require interested buyers to be pre-qualified prior to accepting an offer. Helping sellers understand that you can save them oodles of time by pre-qualifying their potential buyers is a literal gold mine. You could also prepare a flyer on a variety of loan types and payments for a mortgage on that seller’s home. FSBOs want to sell their home and, therefore, they will give your business card to everyone that comes through. That means fresh mortgage leads for you, whether for this property or another one.

The most effective way to secure relationships with for-sale-by-owner sellers

is to offer more than pre-qualification services. FSBOs need marketing help like

a free ad on a for-sale-by-owner website and promotion to buyer lists. They also

need sample contracts and disclosures, industry contacts like title companies

and appraisers, yard signs, and even home flyers. These items can be bundled together

into a „for-sale-by-owner kit,“ which can be offered to sellers in exchange

for the opportunity to pre-qualify all buyers showing interest in the home.

You can use a variety of sources to locate FSBOs in your area, including:

  • Local Newspapers
  • Yard Signs
  • Paid service that scours websites and newspapers every day

Some of the popular methods of contacting FSBO sellers are:

  • Phone
  • Direct Mail
  • Door Hangers
  • Web Links

Most FSBO sellers will be very enthusiastic about the services you can offer them and will gladly refer buyers to you. Additionally, the sellers themselves will most likely need a loan to purchase their next home, and, having established a professional relationship of trust with them, you put yourself in a great position to provide that loan. That’s another mortgage lead.

Immobilienmakler Heidelberg

Makler Heidelberg

\"Was

Immobilienmakler Heidelberg

Makler Heidelberg

\"Immobilienmakler
Der Immoblienmakler für Heidelberg Mannheim und Karlsruhe
Wir verkaufen für Verkäufer zu 100% kostenfrei
Schnell, zuverlässig und zum Höchstpreis


Source by Nate Garin